How long does it take to build a website?

Published

Thursday, 09 Jul 2026

Updated

Jul 2026

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Whitsunday Websites

Most web designers won’t give you a straight answer. Here’s an honest timeline, and what actually causes delays.

Typical small business website — 3 to 6 weeks
BriefWk 1
AssetsWk 1–2
DesignWk 2–3
BuildWk 3–4
ReviewWk 4–5
LaunchWk 6
Enquiry & proposal
Content & photos
Homepage design
Full site build
Revisions
Go live

The short answer is three to six weeks for most small business websites. But the honest answer is: it depends on you as much as it depends on your web designer.

Here’s a straight breakdown of how a website project actually works, what’s happening in each phase, and what actually slows things down.

The six phases of a website build

1
Enquiry and proposal

You fill in a form, we come back with a detailed proposal. Scope, pages, price, timeline. All in writing before anything starts.

1–2 days
2
Content and assets

You provide your logo, photos, and any existing content. This is the phase that most often causes delays. More on that below.

3–7 days
3
Homepage design

We build your homepage on a private staging site. You review it, give feedback, we refine. One round of changes at this stage.

5–7 days
4
Full site build

Once the homepage is approved, we build out all remaining pages. SEO setup, analytics, contact forms. Everything gets configured.

5–10 days
5
Review and revisions

You review the full site and request changes. Two rounds of revisions are included. Most clients use one.

3–5 days
6
Launch

Final payment clears, we handle the go-live. Domain pointed, SSL active, site live. You get a walkthrough video of your finished site.

1 day

What actually causes delays

Most blown timelines come from the same handful of things. None of them are the designer’s fault. Knowing them upfront means you can avoid them.

The delay
How to avoid it
Content takes weeks to arrive
Gather your logo, photos, and key copy before the project starts. Not perfect. Just ready.
Feedback comes in slowly
Block out a couple of hours in week three and four. Your prompt response is the fastest thing you can do.
Scope expands mid-project
Agree on the full scope upfront and get it in writing. New pages or features after sign-off mean a new timeline.
Photo sourcing stalls
Book a photographer or start pulling stock images before your project kicks off. Don't let it hold up the build.
Decision-makers are unavailable
If someone else needs to approve the site, loop them in from day one, not at the review stage.

The fastest builds we’ve done were the ones where the client had their content ready and responded to feedback the same day. The slowest? Still waiting on a logo after three weeks.

What if you need it faster?

Three weeks is achievable if content is ready on day one and you can turn feedback around quickly. Some of our builds have launched in under three weeks for exactly that reason.

If you have a hard deadline (a trade show, a season opening, a business launch), tell us upfront. We’ll structure the project around it and flag if anything needs to move faster on your end to make it happen.

One thing to avoid: booking a web designer in the week you need the site live. Quality work takes time, and rushing always shows. Give yourself six weeks minimum, eight if you’re not sure when your content will be ready.

What we need from you to get started

The more of this you have ready, the faster your project moves:

  • Your logo (vector file or high-res PNG)
  • Photos of your work, team, or premises (phone shots are fine to start)
  • A rough idea of the pages you need (home, about, services, contact is a great start)
  • A couple of websites you like the look of (gives us a feel for your style)
  • Your target launch date (even approximate)

You don’t need everything perfect before we start. But having the basics ready means we can move fast. Most of our clients want that.

Ready to get started?

Tell us about your project

Fill in a quick form and we’ll come back within one business day with a clear proposal with scope, timeline, and price. No calls required.

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Whitsunday Websites

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